Consumer Insights

C-store shoppers point to deals as a top influencer in their pump-to-store decision.

Driven by the younger generations, electric vehicle charging at c-stores is accelerating.

C-store shoppers cite price as their top reason for making a purchase elsewhere.

Active participation in c-store loyalty programs has increased, but not across all generations.

The need to fuel up remains a strong trip driver for the convenience channel.

Price is now the top purchase consideration for buyers of c-store prepared food.

Deep-rooted values among Gen Zs and millennials are enabling this category to grow.

Simplicity and functionality will resonate, according to this year’s predictions.