Get to Know Generation AlphaBy 2029, this cohort's spending power is projected to reach $5.5 trillion. Confectionery Sales Topped $54B in 2024Consumers continue to leave room in their budgets for treats despite concerns over grocery prices. Natural & Organic Products Emerge as Growing Sales Opportunity These shoppers are two-and-a-half times more likely to shop at convenience stores. Healthier Treats Take Big Bite Out of Snack Market Taste is by far the most important influence on Americans' snack purchases. Rising Food Prices Shift Grocery Buying Habits A survey of 70,000 shoppers found one-third of households are now buying less food. Uncertainty Around Tariffs Sparks Pandemic-Style Stockpiling Consumers report buying more in certain categories to get ahead of potential price spikes. Gas Prices Hold Steady as Spring Approaches The national average edged up over the past month as refineries began their transition to summer blend fuel. Tapping Into Three Gen Alpha Food Trends The cohort's behaviors, values and expectations set them apart from previous generations. Three Foodservice Trends Influencing Consumer Behavior Operators that adapt to these shifts will be best positioned for long-term success. The Magnitude of Mobile Younger c-store customers demand mobile ordering, mobile payment and mobile deals. First Previous 1 2 3 4 5 Next Last
