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A collection of news, articles and other featured content about Marketing.
A collection of news, articles and other featured content about Marketing.
Marketing
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Fuel Rewards Kicks Off 10-Month Promotional Campaign
The sweepstakes includes gas discounts and much more.
7-Eleven Gives Rocket League Gamers More Ways to Take Their Play to the Next Level
The c-store retailer also unveils a custom Model 711, which one lucky consumer will win.
Fuel Rewards Program Adds More Brands
Members earn cents-per-gallon rewards on everyday purchases from a variety of retailers.
Essential Approaches to Pricing Products in Inflationary Times
Overall, retailers should focus on delivering value, according to NielsenIQ.
Wawa Extends Fuel Discount for Rewards Members Following Positive Response
The 15-cent-per-gallon savings program will now run through June 12.
Convenience Retailers Celebrate Moms This Weekend
7-Eleven Inc. and Stewart's Shops offer promotions for Mother's Day.
PDI Launches New Solutions Following Recent Acquisitions
The products are designed to boost productivity and profitability across the entire supply chain.
Casey's Brings Back Summer of Freedom Sweepstakes
Casey's Rewards members can win an adventure of their choice, as well as free fuel.
Personalization Is the Key to a Successful Loyalty Program
More than 70% of c-stores offer a loyalty program, but only 42.5% of customers belong to one.
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Connecting With 100% of your C-store Customers
Driving Foot Traffic With Digital Engagement & Data
Mobile apps, digital signage, text messaging and more is how consumers expect to be engaged in today’s retail world.
Rutter's Kicks Off Its Biggest VIP Summer Sweepstakes
The Pennsylvania-based retailer will hand out more than $100,000 in prizes this year.
C-store Retailers Using Rideshare Vehicles to Tout Their Home Delivery Offerings
Wrapped-car ad campaigns remind consumers that orders can reach them in minutes.
Convenience Retailers Can Create Superfans Through Loyalty Programs
Keeping programs simple and personal will draw repeat visits.
Using Your Loyalty Program to Feed Foodservice Sales
The real-time data and consumer insights provided by loyalty programs can boost foodservice marketing efforts and improve category sales.
Gulf Extends Partnership With Boston Red Sox
Brand's support includes the Ballpark Bingo game, presented by Gulf Pay.
Fuelco Builds Brand Awareness Through Mobile App Fuel Offer
The retailer sold gas for $3.89 per gallon in March, leading to repeat customers and media attention.
Wawa Offers Limited-Time Promotion to Help Offset Higher Gas Prices
Dunkin' and Krispy Kreme are also running deals around fuel costs.
Wawa Day Back in Full Swing for 2022
Retailer celebrates its 58th anniversary with free coffee, charitable donations, and more.
7-Eleven's Marissa Jarratt Selected for Path to Purchase Institute Hall of Fame
Jarratt was also a Woman of the Year in the 2021 Top Women in Convenience Awards.
TravelCenters of America Marks 50 Years With Loyalty Points Giveaway
UltraONE loyalty members can win points through new fuel promotion.
The Dos and Don’ts of Effective C-store Loyalty Programs
Retailers can create superfans who choose their store over others again and again.
PHOTO GALLERY: C-store Retailers & Suppliers Get Playful for April Fool's Day
The channel gets into the spirit of the day with products like the Tiny Gulp from 7-Eleven and Cumberland Farms' rebranding news.
Inflation Pushes Demand for Digital Coupons
Nearly one-third of shoppers increased their coupon usage in 2021.
Convenience & Fuel Retailers Rank Among Best Loyalty Programs
Seven brands made repeat showings on Newsweek's "America's Best Loyalty Programs" list for 2022.
QuickChek Celebrating Milestone Anniversary With Free Coffee Fridays
Giveaway is part of the brand's 55th anniversary celebration.
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A collection of news, articles and other featured content about Marketing.