Marketing

The initiative includes a coffee club, frozen beverage club and roller grill club.

The nine-store chain will also introduce a new loyalty program and an online ordering system.

Retailers should strive for personalized offers when it comes to rewards programs.

Reinventing the guest experience is a key strategic pillar for the convenience retailer.

BPme Rewards lets drivers pay via mobile device and earn regular fuel discounts.

It includes surprise offers and stackable discounts.

The program allows members to receive Casey's Cash and fuel discounts, as well as donate to local schools.

The retailer intends to use the program to learn more about its customers' preferences.

Complimentary java, hot chocolate and other beverages are available at many locations through New Year's Day.

C-store retailers can unlock opportunities and increase basket size by incorporating these features.

Circle K's parent company expands its digital upsell platform and grows home delivery.

The Shaler Township, Pa., store held a grand-opening event with free samples and gift card drawings.

ZipLine's single platform for payment and loyalty rolls out chainwide.

Fans can purchase unlimited Slurpee, Big Gulp or coffee beverages for $129 each.

Membership in the app-based program has nearly tripled since its inception two years ago.

Operators can participate in and offer vendor-sponsored discounts with the enhanced program.

Those enrolled will earn 20 cents off per gallon with a $5 food and drink purchase during the Merry Yesmas promo.

Customers can enter to win $1,000 by placing online orders with the retailer.

The One9 Fuel Network will make it easier for smaller fleets to run their business.

Coffee Cake Reserve Stout, Reserve Reserve and Snowbird Reserve Vanilla Porter join 2SP + Wawa Winter Reserve Stout.

Details on daily deals for single items and BOGO offers will be posted to the retailer's social media pages.

Customers will receive double points on their second transaction of the day.

A total of 600 winners will be randomly selected to receive a 16-ounce bottle.

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