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7-Eleven Trojan Horse white wines

Two white wines debut under its new Trojan Horse label.

A cooler in a store selling cold drinks

Beverage Buzz survey finds some brands and segments improved, though.

Red Stripe National Sweepstakes

Consumers get a shot at a spring break getaway to Jamaica.

convenience store beer

Collaborative study provides retailers with a framework for a balanced assortment.


Star menu items are unique and capture high levels of purchase intent.

Cumberland Farms store banner

Customers can post photos of their free java on social media for the chance to win a $25 gift card.

soda cans

Cook County board members vote 15-2 to end it on Dec. 1.


Stores with drive-thrus can outperform those without.

The fountain drink area of a Lone Star convenience store

Beverage programs can drive consumers to other in-store categories.

Happy National Coffee Day from Pilot Flying J with a picture of a coffee cup

Free offerings, charity donations round out the promotions.

A Maverik convenience store

The retailer teamed with Boyd's to open a barista program at its flagship c-store.

probiotic and prebiotic foods

The trend is associated with drinks like soda, coffee, tea and beer.

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