Meeting the Changing Alcoholic Beverage Consumption TrendsGeneration Z may be new to the category, but they are already making their mark. Red Bull ZeroThe new energy drink features zero sugar and its own unique taste. 7-Eleven Collaborates on Cold Brew Line Southland Reserve pays homage to the convenience store retailer's heritage. 2025 Category Excellence in Promotion: Weigel's & Coca-Cola Consolidated A season-long strategy around NIL athletes drove measurable results, increased brand visibility and strengthened community ties. 2025 Category Excellence in Promotion: EG America & The Hershey Co. A $5 Meal Deal activation grew total confection and packaged beverage category sales during the promotion. 2025 Category Excellence in Exclusive Production Collaboration: 7-Eleven Inc. & The J.M. Smucker Co. The partnership combined two iconic brands: 7-Eleven's Slurpee and Hostess' Twinkie. C-store Retailers Add New Products to Merchandising Mix New beverages and grab-and-go items launch at 7-Eleven, Maverik and On the Run. PepsiCo Continues to Evolve Its Portfolio A $2 billion deal for poppi will help the company serve new generations of consumers. 7-Eleven Launches Exclusive Gummy-Inspired Slurpee Flavor The Shaq-A-Licious XL Sour Pineapple Slurpee is available for a limited time. EG America Launches Meal Deal Lineup Customers can choose from a variety of sandwich and beverage combos. 1 2 3 4 5 Next Last
