Marketing

Despite consumers' feelings on the state of the economy, convenience retailers have the opportunity to capture loyal shoppers.

In a new promotion, consumers can save up to $40 per fillup through the ability to stack discounts earned through qualifying purchases.

Promotional pricing and freebies are available at 7-Eleven, RaceTrac and Sheetz.

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities.

A collaboration with AccuStore provides marketing guides tailored to each location.

There are five strategic avenues industry players can take to redefine convenience.

Technology has created multiple paths to build a relationship with customers.

The campaign features a variety of 15-second to 30-second commercials across the Northeast.