Sales & Marketing

The inaugural program recognizes outstanding collaborations in the convenience store industry.

The partners used price increases as mo­tivation to stir their creativity and use store space in innovative new ways.

The companies focused on executing new confectionery secondary display racks above ice cream bunkers, and planogram excellence via category captaincy.

Through a foundation of partnership, innovation and data-driven decisions, the companies have achieved sig­nificant business results in the OTP category.

The companies meet monthly to review business performance and identify trends and opportunities that are unique to Rutter's.

A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ties.

The companies leveraged insights and consumer decision tree work to remerchandise the confectionery aisle by brand and pack.

Casey's packaged bakery category grew in dollars per store per week, units per store per week and trips thanks to a joint planogram rebuild.